DEMI-COUTURE
DEMI-COUTURE
WELCOME TO THE ATELIER
Demi-Couture Collection
Later this year, Jennifer Clair will unveil the full Demi couture Collection, a new expression of the house’s vision, femininity, and modern craftsmanship. As the first introduction to this upcoming release, we begin with the piece that has already become part of the brand’s identity.
The Baguette Dress
The Baguette Dress is one of the most memorable creations from the first Jennifer Clair collection. It captured immediate attention from the press, stirred emotion among audiences, and quickly became one of the most desired designs of the house.
First introduced in Emerald and Silver, the original edition was almost instantly acquired by private couture collectors.
Today, Jennifer Clair brings this signature design back in three iconic shades: Silver, Emerald, and Champagne.
This is the first glimpse into the world of Demi couture. The full collection will be revealed later this year. Subscribe to our newsletter to receive exclusive updates and private previews.
Three Iconic Shades
Silver is luminous, modern, and striking. It carries a sense of clarity, light, and quiet confidence
Emerald is rich, magnetic, and deeply couture. It is a bold jewel tone with depth, character, and unmistakable presence.
Champagne is soft, radiant, and timeless. It reflects femininity with warmth, elegance, and refined celebration.
The Baguette Dress
Available by preorder only, the Baguette Dress is crafted individually for each client. Once ordered, your piece enters production and is completed within 4 to 6 weeks.
Become part of the Jennifer Clair campaign
You are invited to upload a selection of your photographs and take part in our new demi couture campaign. Through our visual development process, we will place you into our iconic Baguette demi couture dress and transform your image into a refined campaign visual.
This is an opportunity to see yourself as part of the Jennifer Clair world. Your image will be reimagined through our creative direction and may be featured as part of our upcoming campaign.
Selected participants will be included in the new Jennifer Clair campaign, becoming part of a project that explores the connection between couture, identity and modern technology.
Upload your images and enter the campaign.
Sustainable Campaign
Sustainable Campaign
Jennifer Clair introduces a new direction for demi couture built on sustainable development.Our AI campaign allows us to design and refine each piece digitally before production. This reduces the need for physical samples, limits fabric waste and directly lowers our carbon footprint across development and production stages.Sustainability is the foundation of this process. Fewer samples mean less material use, reduced energy consumption and a more controlled production cycle. Each design is resolved with precision before entering the atelier, ensuring that resources are used only where necessary.This approach supports our made to order model and removes excess from the system. For the demi couture collection, this method allows us to expand access to couture while maintaining strict control over environmental impact, craftsmanship and quality.This is a shift towards a more responsible model of couture where every stage is considered and every decision reduces impact.
